The challenge was presented by Nike.
"How do we create compelling and alive content around Kevin Durant's promotional tour in Europe.?"
"How do we create something more lasting than recap videos?"
"How do we do this on the move and in real time?"
With a digital framework for the All For The Game campaign created by agency AKQA in place, I led a production team who's mission was to create daily, dynamic assets that will have audiences engaged in this unique digital experience.
Confronted with this challenge, my team set up mobile editing suites in each city and got to work creating cinematic style "follow films" and still photgraphy for each day. This resulted in 6 unique videos, over an 8 day period (as well as a robust photo portfolio), which contributed a current and constantly fresh digital experience.
Shot on location in Berlin, Paris and Madrid.
Producer (both film and photo)
Still photography by HLenie
password for highlight reel: KDEUROPE