An integrated campaign to mark the launch of the Nike F.C. product line, the World Cup’s return to Brazil for the first time in 50 years and Nike's 20th year of involvement in international football.
Working with agency Doubleday & Cartwright, I led a team that created a package of film assets that ran on various digital and social platforms, as well as in major Nike Town retail locations worldwide.
Shot on location in London, Southhampton and Barcelona with athletes Neymar, Jack Wilshire and Pablo Osvaldo.
Still photography by Christopher Anderson
Password for films: available upon request