Kendrick Lamar: m.A.A.d.
![](https://freight.cargo.site/t/original/i/bf3ec9197041c0b24c6492f0235178c1009aecd701d99c1ab28fb4970d5ab2b8/Kendrick-Film-2.jpg)
Made with What Matters Most
Role Executive Producer / Producer
Categories Tour Presentation, Photoshoot, Stills
The Kendrick Lamar m.A.A.d. project was 3 unique executions around one production.
Activation 1: Kendrick Lamar live tour visuals.
![](https://freight.cargo.site/t/original/i/160bc47cdf1ebd7771ba6d3592ea7c03621412487c96403e0d869378a67a290f/0B7A0091.jpg)
![](https://freight.cargo.site/t/original/i/bb37856e0a022816316886dcbfa5d3eca1f7d660bb0fcc9cf5d111ce964e7b3e/0B7A9457.jpg)
![](https://freight.cargo.site/t/original/i/6893b4f75010f736550a46a3619dd46cc2c9ffd9bbf38f79a03534fe3b4159a3/0B7A9486.jpg)
![](https://freight.cargo.site/t/original/i/71f543762149be3b75eed9b30c43a56332a4bfe19f4da43302dfd7e3f38f15ad/0B7A0183.jpg)
Activation 2: m.A.A.d., a single screen short film debuting at Sundance Next Fest.
![](https://freight.cargo.site/t/original/i/0b7c3ea1c88c56c3eae554c5d3b7c6c31209b77b1c909435bd7488a4b0dd4131/Kendrick-Film-3.png)
![](https://freight.cargo.site/t/original/i/678adef8660fb3ba1f14f26151e216b5887c245b9ba3ddc3686fb9010603362b/Kendrick-Film-4.png)
![](https://freight.cargo.site/t/original/i/d0483972c566be1322cb6a3731c3bc8330bb1d70af6e536c661ba3e24bbf0c71/Kendrick-Film1.jpg)
Activation 3: Two Screen Instillation (Kahlil Joseph - Double Conscience) at the Museum of Contemporary Art, Los Angeles.
View the exhibition ↪
![](https://freight.cargo.site/t/original/i/4048cba70a55d9f0169ac92765c23b7f088ca667394b11bb49616ec184fe7f3f/Kendrick-Instal-Moca-1.jpeg)
![](https://freight.cargo.site/t/original/i/16eee1d388adade8ed51ece2d5e0eddfac56ec66e737e1bac311b2e2ec9f07d7/Double-Conscience-1.jpg)
![](https://freight.cargo.site/t/original/i/7d0fbc138f0f658f2043b4cff57c8655d9baf9ac62a2dab668b128a9c81499b4/Double-Conscience-2.jpg)
![](https://freight.cargo.site/t/original/i/3d9b9c8ff3bed917f75154e26f805e955820d5ef6140c80fe4a056d57a2ec294/Double-Conscience-6.jpg)
![](https://freight.cargo.site/t/original/i/34c0ee8874cacf8fe42ed44f23ac2c7da9f24e0dae151923b68df9bb027f4f69/Double-Conscience-4.jpg)
![](https://freight.cargo.site/t/original/i/99d6dd2308b51177bbfde520f279f1b7ab5f3e35abd0ace14568400f13ecd4e3/Double-Conscience-5.jpg)
![](https://freight.cargo.site/t/original/i/5b8d34c5f02bb7178663c5b2659e64194750393d02f1e241730d629f9ebb8710/Double-Conscience-7.jpg)